
Emerging SME Services · NSE
Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.
Price Band
₹121 – ₹126
Issue Size
₹32.81 Cr
Lot Size
1000 shares
GMP
+63.5%
Est. Listing
₹206
at current GMP
Subscribed
148.90x
overall
Open
11 Dec 2024
Close
13 Dec 2024
Allotment
16 Dec 2024
Refund
17 Dec 2024
Demat Credit
18 Dec 2024
Listing
18 Dec 2024
Overall Subscription
148.90x
Total Demand
QIB Multiplier
86.30x
Institutions & Funds
NII / HNI
270.05x
High Net-Worth
Retail (RII)
155.29x
Individual Bidders
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 495,000 | 42,720,000 | 86.30x |
| NIB | 371,000 | 100,188,000 | 270.05x |
| RETAIL | 866,000 | 134,484,000 | 155.29x |
| Total | 1,732,000 | 277,392,000 | 148.90x |
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| QIB | — | 52 | 0.00x |
| NIB | — | 8,042 | 0.00x |
| RETAIL | — | 134,484 | 0.00x |
Track continuous institutional and retail bidding order books for all active issues on the ipo live subscription feed.
Purple United Sales Limited is bringing an initial public offering (IPO) in the Emerging SME Services sector with an aggregate issue size of ₹32.81 Crores. The shares are offered at a price band of ₹121 to ₹126 per equity share on NSE. Currently, investors are tracking the grey market premium (GMP) and institutional subscription multiples closely across BSE and NSE portals.
The public offer consists of a fresh issue and offer-for-sale structured under SEBI regulations. Bidding is open to Qualified Institutional Buyers (QIB), Non-Institutional Bidders (NII/HNI), and Retail Individual Investors (RII). Applications can be submitted online using ASBA or UPI mandate through certified stock brokers and net banking portals.
Following the close of bidding on 2024-12-13, the basis of allotment is scheduled to be finalized on 2024-12-16. Investors can verify their application status online by submitting their PAN card number, Application Number, or DP Client ID on the registrar's official portal (Mr. M Murali Krishna) or the BSE allotment checking window.
The latest Grey Market Premium (GMP) for Purple United Sales Limited IPO is ₹80 per equity share. Based on the upper price band of ₹121 to ₹126 per equity share, the estimated listing price is ₹206 (+63.5% expected listing gain).
With a lot size of 1000 shares and current GMP of ₹80, the expected profit per application lot is approx ₹80,000 (+63.5% gain). Minimum application cost is approx ₹1,26,000.
The Purple United Sales Limited IPO aggregate issue size is ₹32.81 Crores with an equity price band set at ₹121 to ₹126 per equity share. The retail lot size is 1000 shares requiring a minimum capital outlay of approx. ₹1,26,000.
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. Currently, overall subscription is 148.90x (Retail: 155.29x, QIB: 86.30x, NII: 270.05x). You can track live multiples directly on our dedicated subscription page.
The basis of allotment will be published on the official registrar portal (Mr. M Murali Krishna) and the BSE status verification website on or around 2024-12-16. Investors can verify status using PAN card or application number.
Purple United Sales Limited shares are scheduled to list on NSE on 2024-12-18.