What is IPO Grey Market Premium (GMP)?

IPO Grey Market Premium (GMP) is an unofficial, over-the-counter premium over the issue price that dealers and investors pay prior to official listing on NSE/BSE.

How is estimated IPO listing price determined?

Estimated Listing Price = Cut-off / Issue Price + Current Grey Market Premium (GMP). For example, an issue price of ₹100 with ₹40 GMP yields an estimated listing price of ₹140 (+40%).

What is Kostak rate in an IPO?

Kostak rate is the fixed profit earned by selling an IPO application before allotment, irrespective of whether the application is allotted shares or not.

What is Subject to Sauda in IPO trading?

Subject to Sauda is an informal contract where payment is made only if the seller receives share allotment in the IPO.

Is IPO Grey Market Premium (GMP) regulated by SEBI?

No. Grey Market transactions are non-exchange over-the-counter commitments and are not officially regulated or endorsed by SEBI. Investors should treat GMP as an informal sentiment indicator.

What is the estimated listing price for Honasa Consumer Limited (Mamaearth) IPO?

Based on the upper price band of ₹324 and current GMP of ₹24, the estimated listing price is ₹348 (approx. 7.4% gain).

What is the expected profit per lot for Honasa Consumer Limited (Mamaearth) IPO?

With a lot size of 46 shares and current GMP of ₹24, expected profit per retail application lot is approximately ₹1,104.

IPO GreyPremiumLIVE

Grey Market Intelligence

Honasa Consumer Limited (Mamaearth)

ListedMainboard

Industrial & Financial Services · NSE / BSE

Incorporated in 2016, Honasa Consumer Limited (HCL) is a consumer products company that targets millennial customers with innovative and natural ingredient-based products, backed by strong D2C marketing and e-commerce distribution. The company currently serves customers across 500+ cities in India and has built multiple well-known brands such as Mamaearth, The Derma Co., Aqualogica, and Ayuga, while also acquiring shares in BBLUNT and the content platform Momspresso. With investments from Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, Honasa Consumer Limited is rapidly scaling and is positioned to reach a $1 billion company valuation.

Price Band

₹308 – ₹324

Issue Size

₹1701 Cr

Lot Size

46 shares

GMP

₹24

+7.4%

Est. Listing

₹348

at current GMP

Subscribed

8.01x

overall

Open

31 Oct 2023

2 Nov 2023

Allotment

3 Nov 2023

Refund

4 Nov 2023

Demat Credit

5 Nov 2023

Listing

7 Nov 2023

Last updated 12 days ago

Overview Live GMP Live Subscription Allotment Status

Live Grey Market Premium

Honasa Consumer Limited (Mamaearth) GMP Today

Last updated: 19 Oct 2026

Current Premium

₹24+7.4%

Issue Price (Upper)

₹324

Band: ₹308 – ₹324

Estimated Listing Price

₹348

Upper price + GMP

Lot Size

46 shares

Min investment ₹14,904

Date	GMP (₹)	GMP %	Est. Listing
31 Oct 2026	+₹24	7.4%	₹348
30 Oct 2026	+₹24	7.4%	₹348
29 Oct 2026	+₹22	6.7%	₹346

About Honasa Consumer Limited (Mamaearth) Public Issue & Market Profile

Honasa Consumer Limited (Mamaearth) is bringing an initial public offering (IPO) in the Industrial & Financial Services sector with an aggregate issue size of ₹1,701.44 Crores. The shares are offered at a price band of ₹308 to ₹324 per equity share on NSE and BSE. Currently, market analysts recommend evaluating the company's financial valuation, price-to-earnings (P/E) multiple, and peer comparison prior to submitting bids.

Public Issue & Pricing Context:

The public offer consists of a fresh issue and offer-for-sale structured under SEBI regulations. Bidding is open to Qualified Institutional Buyers (QIB), Non-Institutional Bidders (NII/HNI), and Retail Individual Investors (RII). Applications can be submitted online using ASBA or UPI mandate through certified stock brokers and net banking portals.

Basis of Allotment & Listing Timeline:

Following the close of bidding on 2023-11-02, the basis of allotment is scheduled to be finalized on 2023-11-03. Investors can verify their application status online by submitting their PAN card number, Application Number, or DP Client ID on the registrar's official portal (Kfin Technologies Limited) or the BSE allotment checking window.

Frequently Asked Questions

What is Honasa Consumer Limited (Mamaearth) IPO GMP today?

The latest grey market premium for Honasa Consumer Limited (Mamaearth) IPO is ₹24, which indicates an expected listing price of ₹348.

What does Kostak Rate and Sauda mean in IPO GMP?

Kostak rate is the profit amount an investor earns by selling their entire IPO application in the grey market before allotment is finalized.

Is Grey Market Premium officially recognized?

No. GMP is an unofficial indicator discovered between dealers outside of SEBI-regulated exchanges. Actual listing price is determined by demand-supply discovery on NSE/BSE during the pre-open auction.