
Media & Entertainment · BSE
Adcounty Media India Limited is a BrandTech company that provides end-to-end digital marketing solutions, ranging from brand promotion to performance-driven campaigns. Using advanced technology, the company creates tailored advertising strategies for clients across various industries. Its services include programmatic advertising, search engine optimization (SEO), social media marketing, and paid campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These offerings aim to drive sales, generate leads, and increase customer reach. The company operates several websites and mobile apps, and also offers a proprietary programmatic advertising platform called BidCounty, which enhances both branding and performance-based marketing. In addition, Adcounty conducts market research to help brands effectively target their audience and improve user acquisition. It has worked with well-known brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar and Paisa Bazaar), Bank Sathi, and MUV to deliver impactful campaigns. Adcounty Media India Limited operates mainly in the fields of advertisement technology (Adtech) and digital marketing. As of July 31, 2024, the company had 48 permanent employees focused on helping clients meet their marketing objectives.
Price Band
₹80 – ₹85
Issue Size
₹50.69 Cr
Lot Size
1600 shares
GMP
+47.1%
Est. Listing
₹125
at current GMP
Subscribed
272.99x
overall
Open
27 Jun 2025
Close
1 Jul 2025
Allotment
2 Jul 2025
Refund
3 Jul 2025
Demat Credit
4 Jul 2025
Listing
4 Jul 2025
Overall Subscription
272.99x
Total Demand
QIB Multiplier
137.33x
Institutions & Funds
NII / HNI
555.40x
High Net-Worth
Retail (RII)
229.37x
Individual Bidders
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 1,124,800 | 154,473,600 | 137.33x |
| NIB | 844,800 | 469,198,400 | 555.40x |
| RETAIL | 1,971,200 | 452,139,200 | 229.37x |
| Total | 3,940,800 | 1,075,811,200 | 272.99x |
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| Retail (RII) | 1,305 | 299,328 | 229.37x |
| HNIs (10L +) | 8 | 4,443 | 555.40x |
| HNIs (2-10L) | 40 | 22,216 | 555.40x |
| Total Applications | 1,353 | 325,987 | 240.94x |
Track continuous institutional and retail bidding order books for all active issues on the ipo live subscription feed.
Adcounty Media India Limited is bringing an initial public offering (IPO) in the Media & Entertainment sector with an aggregate issue size of ₹50.69 Crores. The shares are offered at a price band of ₹80 to ₹85 per equity share on BSE. Currently, grey market participants and retail investors are watching the bidding trend, premium movement, and anchor book demand with keen interest.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1600 shares (approx. ₹1,36,000 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Skyline Financial Services Private Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2025-07-04, while un-allotted funds or UPI block mandates will be released on 2025-07-03.
The latest Grey Market Premium (GMP) for Adcounty Media India Limited IPO is ₹40 per equity share. Based on the upper price band of ₹80 to ₹85 per equity share, the estimated listing price is ₹125 (+47.1% expected listing gain).
With a lot size of 1600 shares and current GMP of ₹40, the expected profit per application lot is approx ₹64,000 (+47.1% gain). Minimum application cost is approx ₹1,36,000.
The Adcounty Media India Limited IPO aggregate issue size is ₹50.69 Crores with an equity price band set at ₹80 to ₹85 per equity share. The retail lot size is 1600 shares requiring a minimum capital outlay of approx. ₹1,36,000.
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. Currently, overall subscription is 272.99x (Retail: 229.37x, QIB: 137.33x, NII: 555.40x). You can track live multiples directly on our dedicated subscription page.
The basis of allotment will be published on the official registrar portal (Skyline Financial Services Private Limited) and the BSE status verification website on or around 2025-07-02. Investors can verify status using PAN card or application number.
Adcounty Media India Limited shares are scheduled to list on BSE on 2025-07-04.