
Media & Entertainment · BSE
Adcounty Media India Limited is a BrandTech company that provides end-to-end digital marketing solutions, ranging from brand promotion to performance-driven campaigns. Using advanced technology, the company creates tailored advertising strategies for clients across various industries. Its services include programmatic advertising, search engine optimization (SEO), social media marketing, and paid campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These offerings aim to drive sales, generate leads, and increase customer reach. The company operates several websites and mobile apps, and also offers a proprietary programmatic advertising platform called BidCounty, which enhances both branding and performance-based marketing. In addition, Adcounty conducts market research to help brands effectively target their audience and improve user acquisition. It has worked with well-known brands like Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar and Paisa Bazaar), Bank Sathi, and MUV to deliver impactful campaigns. Adcounty Media India Limited operates mainly in the fields of advertisement technology (Adtech) and digital marketing. As of July 31, 2024, the company had 48 permanent employees focused on helping clients meet their marketing objectives.
Price Band
₹80 – ₹85
Issue Size
₹50.69 Cr
Lot Size
1600 shares
GMP
+47.1%
Est. Listing
₹125
at current GMP
Subscribed
272.99x
overall
Open
27 Jun 2025
Close
1 Jul 2025
Allotment
2 Jul 2025
Refund
3 Jul 2025
Demat Credit
4 Jul 2025
Listing
4 Jul 2025
Last updated: 19 Oct 2026
Current Premium
Issue Price (Upper)
₹85
Band: ₹80 – ₹85
Estimated Listing Price
₹125
Upper price + GMP
Lot Size
1600 shares
Min investment ₹1,36,000
Estimated Profit / Lot
₹64,000
1600 × ₹40
Grey Market Premium trend
+₹40
▲ 0 today
Updated less than a minute ago
| Date | GMP (₹) | GMP % | Est. Listing |
|---|---|---|---|
| 31 Oct 2026 | +₹40 | 47.1% | ₹125 |
| 30 Oct 2026 | +₹40 | 47.1% | ₹125 |
| 29 Oct 2026 | +₹36 | 42.4% | ₹121 |
GMP is unofficial market data. Not a guarantee of listing performance.
Adcounty Media India Limited is bringing an initial public offering (IPO) in the Media & Entertainment sector with an aggregate issue size of ₹50.69 Crores. The shares are offered at a price band of ₹80 to ₹85 per equity share on BSE. Currently, grey market participants and retail investors are watching the bidding trend, premium movement, and anchor book demand with keen interest.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1600 shares (approx. ₹1,36,000 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Skyline Financial Services Private Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2025-07-04, while un-allotted funds or UPI block mandates will be released on 2025-07-03.
The latest grey market premium for Adcounty Media India Limited IPO is ₹40, which indicates an expected listing price of ₹125.
Kostak rate is the profit amount an investor earns by selling their entire IPO application in the grey market before allotment is finalized.
No. GMP is an unofficial indicator discovered between dealers outside of SEBI-regulated exchanges. Actual listing price is determined by demand-supply discovery on NSE/BSE during the pre-open auction.