Purple Style Labs Limited
ListedMainboardConsumer Discretionary · NSE / BSE
Founded in 2015, Purple Style Labs Ltd. runs Pernia’s Pop-Up Shop (PPUS), a luxury multi-brand fashion platform where customers can shop through its website, mobile apps, and physical experience centers. As of March 31, 2025, the platform offered over 2 lakh products from more than 1,300 designer brands across categories like womenswear, menswear, jewelry, accessories, and kidswear, including popular designers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, PPUS served over 2 lakh customers across 140 countries, and in FY25 alone, it saw 18.57 million visitors, over 70,000 customers, and more than 1 lakh orders. The company also has a strong global presence with an experience center in London and plans to expand further with a new center in New York, focusing on key markets like the US, UK, Middle East, and Canada.
Price Band
₹546 – ₹575
Issue Size
₹1182.61 L Cr
Lot Size
26 shares
GMP
₹10
-1.7%
Est. Listing
₹565
at current GMP
Subscribed
1.36x
overall
Open
31 Aug 2026
Close
2 Sep 2026
Allotment
3 Sep 2026
Refund
4 Sep 2026
Demat Credit
5 Sep 2026
Listing
7 Sep 2026
Last updated 21 days ago
Overall Subscription
1.36x
Total Demand
QIB Multiplier
1.50x
Institutions & Funds
NII / HNI
0.89x
High Net-Worth
Retail (RII)
1.66x
Individual Bidders
Category-Wise Subscription Breakup
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 3,547,826 | 5,327,218 | 1.50x |
| NIB | 1,773,913 | 1,574,612 | 0.89x |
| HNIs(10L +) | 1,182,609 | 1,252,342 | 1.06x |
| HNIs (2-10L) | 591,304 | 322,270 | 0.55x |
| RETAIL | 1,182,609 | 1,964,742 | 1.66x |
| Total | 8,278,261 | 10,441,184 | 1.36x |
Application-Wise Breakup
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| RETAIL | 45,485 | 62,630 | 1.38x |
| HNIs(10L +) | 3,249 | 123 | 0.04x |
| HNIs (2-10L) | 1,624 | 763 | 0.47x |
| Total Applications | 50,358 | 63,516 | 1.26x |
Day-Wise Subscription Progress
About Purple Style Labs Limited Public Issue & Market Profile
Purple Style Labs Limited is bringing an initial public offering (IPO) in the Consumer Discretionary sector with an aggregate issue size of ₹1,18,26,087 Crores. The shares are offered at a price band of ₹546 to ₹575 per equity share on NSE and BSE. Currently, traders and retail applicants are calculating expected listing gains and break-even points based on unofficial grey market quotations.
Bidding & Quota Instructions:
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 26 shares (approx. ₹14,950 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment Reconciliation Schedule:
Allotment reconciliation will be managed by Kfin Technologies Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2026-09-05, while un-allotted funds or UPI block mandates will be released on 2026-09-04.
Frequently Asked Questions
What is the issue size and price band for Purple Style Labs Limited IPO?
The Purple Style Labs Limited IPO aggregate issue size is ₹1,18,26,087 Crores with an equity price band set at ₹546 to ₹575 per equity share. The retail lot size is 26 shares requiring a minimum capital outlay of approx. ₹14,950.
How can I check Purple Style Labs Limited IPO live subscription demand?
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. You can track QIB, NII/HNI, and Retail category multiples directly on our dedicated live subscription page.
Where will Purple Style Labs Limited IPO allotment status be published?
The basis of allotment will be published on the official registrar portal (Kfin Technologies Limited) and the BSE status verification website on or around 2026-09-03.