
Consumer Discretionary · NSE / BSE
Founded in 2015, Purple Style Labs Ltd. runs Pernia’s Pop-Up Shop (PPUS), a luxury multi-brand fashion platform where customers can shop through its website, mobile apps, and physical experience centers. As of March 31, 2025, the platform offered over 2 lakh products from more than 1,300 designer brands across categories like womenswear, menswear, jewelry, accessories, and kidswear, including popular designers such as Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, PPUS served over 2 lakh customers across 140 countries, and in FY25 alone, it saw 18.57 million visitors, over 70,000 customers, and more than 1 lakh orders. The company also has a strong global presence with an experience center in London and plans to expand further with a new center in New York, focusing on key markets like the US, UK, Middle East, and Canada.
Price Band
₹546 – ₹575
Issue Size
₹1182.61 L Cr
Lot Size
26 shares
GMP
-1.7%
Est. Listing
₹565
at current GMP
Subscribed
1.36x
overall
Open
31 Aug 2026
Close
2 Sep 2026
Allotment
3 Sep 2026
Refund
4 Sep 2026
Demat Credit
5 Sep 2026
Listing
7 Sep 2026
Designated Registrar: Kfin Technologies Limited
Allotment Date
3 Sep 2026
Basis finalization
Refunds Initiate
4 Sep 2026
Mandate release
Demat Credit
5 Sep 2026
Shares in demat
Listing Debut
7 Sep 2026
Trading begins
Purple Style Labs Limited is bringing an initial public offering (IPO) in the Consumer Discretionary sector with an aggregate issue size of ₹1,18,26,087 Crores. The shares are offered at a price band of ₹546 to ₹575 per equity share on NSE and BSE. Currently, traders and retail applicants are calculating expected listing gains and break-even points based on unofficial grey market quotations.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 26 shares (approx. ₹14,950 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Kfin Technologies Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2026-09-05, while un-allotted funds or UPI block mandates will be released on 2026-09-04.
Allotment records are updated in batches. If the status is not yet available, please wait a few hours until the basis of allotment is fully finalized.
Since funds are blocked under ASBA/UPI, the bank will automatically release the blocked hold on your funds upon receipt of revocation instructions from the sponsor bank.