
Consumer Discretionary · NSE / BSE
Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer selling products under the brand “Senco Gold & Diamonds.” The company offers gold, diamond, silver, platinum, gemstone and costume jewelry, along with coins and silver utensils. With over 108,000 gold jewelry designs and 46,000+ diamond designs, most of its handcrafted jewelry is created in-house in collaboration with 170+ skilled craftsmen. Senco Gold also has machine-made lightweight jewelry and multiple sub-brands such as Everlite, Gossip, and Aham to cater to younger & value-focused customers, while D’Signia and Vivaha cater to premium buyers. As of March 31, 2023, the company had 136 showrooms (70 company-operated and 61 franchisee) across 99 cities in 13 states.
Price Band
₹301 – ₹317
Issue Size
₹405 Cr
Lot Size
47 shares
GMP
+34.7%
Est. Listing
₹427
at current GMP
Subscribed
77.25x
overall
Open
4 Jul 2023
Close
6 Jul 2023
Allotment
11 Jul 2023
Refund
12 Jul 2023
Demat Credit
13 Jul 2023
Listing
14 Jul 2023
Overall Subscription
77.25x
Total Demand
QIB Multiplier
190.56x
Institutions & Funds
NII / HNI
68.44x
High Net-Worth
Retail (RII)
16.28x
Individual Bidders
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 2,555,203 | 486,908,297 | 190.56x |
| NIB | 1,916,404 | 131,162,148 | 68.44x |
| HNIs(10L +) | 1,277,603 | 92,045,223 | 72.05x |
| HNIs (2-10L) | 638,802 | 39,116,925 | 61.23x |
| RETAIL | 4,471,609 | 72,791,955 | 16.28x |
| Total | 10,859,621 | 822,024,548 | 77.25x |
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| Retail (RII) | 95,141 | 1,548,895 | 16.28x |
| HNIs (10L +) | 609 | 41,680 | 68.44x |
| HNIs (2-10L) | 2,912 | 199,297 | 68.44x |
| Total Applications | 98,662 | 1,789,872 | 18.14x |
Track continuous institutional and retail bidding order books for all active issues on the ipo live subscription feed.
Senco Gold Limited is bringing an initial public offering (IPO) in the Consumer Discretionary sector with an aggregate issue size of ₹405 Crores. The shares are offered at a price band of ₹301 to ₹317 per equity share on NSE and BSE. Currently, traders and retail applicants are calculating expected listing gains and break-even points based on unofficial grey market quotations.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 47 shares (approx. ₹14,899 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Kfin Technologies Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2023-07-13, while un-allotted funds or UPI block mandates will be released on 2023-07-12.
The latest Grey Market Premium (GMP) for Senco Gold Limited IPO is ₹110 per equity share. Based on the upper price band of ₹301 to ₹317 per equity share, the estimated listing price is ₹427 (+34.7% expected listing gain).
With a lot size of 47 shares and current GMP of ₹110, the expected profit per application lot is approx ₹5,170 (+34.7% gain). Minimum application cost is approx ₹14,899.
The Senco Gold Limited IPO aggregate issue size is ₹405 Crores with an equity price band set at ₹301 to ₹317 per equity share. The retail lot size is 47 shares requiring a minimum capital outlay of approx. ₹14,899.
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. Currently, overall subscription is 77.25x (Retail: 16.28x, QIB: 190.56x, NII: 68.44x). You can track live multiples directly on our dedicated subscription page.
The basis of allotment will be published on the official registrar portal (Kfin Technologies Limited) and the BSE status verification website on or around 2023-07-11. Investors can verify status using PAN card or application number.
Senco Gold Limited shares are scheduled to list on NSE and BSE on 2023-07-14.