
Retail / Consumer Goods · BSE
Jay Ambe Supermarkets Limited, headquartered in Gujarat, India, is a fast-growing retail chain operator founded in 2020. Within a short span, the company has emerged as a strong player in the regional retail market by offering a wide range of products under one roof. Its growth is primarily driven by a franchise-based model that enables rapid expansion while maintaining brand consistency. The company’s flagship division, City Square Mart, which has been operational since 2018, forms the backbone of its retail presence with a well-established network of stores across Gujarat. Operating on a franchise model, the company grants franchisees the right to use its brand name and business systems, while generating revenue through a one-time entry fee and recurring annual licensing fees. This asset-light approach reduces capital expenditure for expansion and ensures a uniform shopping experience across outlets. The product portfolio of Jay Ambe Supermarkets spans multiple categories, including fast-moving consumer goods, groceries in both packed and loose varieties, household merchandise, consumer durables, luggage, home textiles, décor, fashion and apparel for all age groups, footwear, as well as lifestyle and gifting items such as toys, stationery, and imitation jewelry. From a single store in 2018, the company has grown to 17 stores across Gujarat in six years, supported by a workforce of 132 employees as of March 31, 2025, of which 115 are permanent and 17 are outsourced, primarily for security services. The upcoming IPO of Jay Ambe Supermarkets Limited aims to raise funds for specific objectives. These include the purchase of an existing company-owned store at Nana Chiloda, Ahmedabad for ₹4.25 crores, acquisition of fit-outs for three new stores amounting to ₹4.63 crores, allocation of ₹4.50 crores towards working capital requirements, and a portion set aside for general corporate purposes to provide flexibility for future needs.
Price Band
₹74 – ₹78
Issue Size
₹18.45 Cr
Lot Size
1600 shares
GMP
+23.1%
Est. Listing
₹96
at current GMP
Subscribed
64.34x
overall
Open
10 Sep 2025
Close
12 Sep 2025
Allotment
15 Sep 2025
Refund
16 Sep 2025
Demat Credit
17 Sep 2025
Listing
17 Sep 2025
Overall Subscription
64.34x
Total Demand
QIB Multiplier
16.79x
Institutions & Funds
NII / HNI
110.60x
High Net-Worth
Retail (RII)
71.65x
Individual Bidders
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 449,600 | 7,550,400 | 16.79x |
| NIB | 337,600 | 37,339,200 | 110.60x |
| HNIs(10L +) | 224,000 | 28,424,000 | 126.89x |
| HNIs (2-10L) | 113,600 | 8,915,200 | 78.48x |
| RETAIL | 787,200 | 56,403,200 | 71.65x |
| Total | 1,912,000 | 138,632,000 | 64.34x |
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| QIB | — | 14 | 0.00x |
| NIB | — | 3,596 | 0.00x |
| RETAIL | 246 | 17,626 | 71.65x |
| HNIs(10L +) | 47 | 1,867 | 39.72x |
| HNIs (2-10L) | 24 | 1,729 | 72.04x |
| Total Applications | 317 | 24,832 | 78.33x |
Track continuous institutional and retail bidding order books for all active issues on the ipo live subscription feed.
Jay Ambe Supermarkets Limited is bringing an initial public offering (IPO) in the Retail / Consumer Goods sector with an aggregate issue size of ₹18.45 Crores. The shares are offered at a price band of ₹74 to ₹78 per equity share on BSE. Currently, grey market participants and retail investors are watching the bidding trend, premium movement, and anchor book demand with keen interest.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1600 shares (approx. ₹1,24,800 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Link Intime India Private Ltd (MUFG). Eligible allottees will receive credit of equity shares into their Demat accounts by 2025-09-17, while un-allotted funds or UPI block mandates will be released on 2025-09-16.
The latest Grey Market Premium (GMP) for Jay Ambe Supermarkets Limited IPO is ₹18 per equity share. Based on the upper price band of ₹74 to ₹78 per equity share, the estimated listing price is ₹96 (+23.1% expected listing gain).
With a lot size of 1600 shares and current GMP of ₹18, the expected profit per application lot is approx ₹28,800 (+23.1% gain). Minimum application cost is approx ₹1,24,800.
The Jay Ambe Supermarkets Limited IPO aggregate issue size is ₹18.45 Crores with an equity price band set at ₹74 to ₹78 per equity share. The retail lot size is 1600 shares requiring a minimum capital outlay of approx. ₹1,24,800.
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. Currently, overall subscription is 64.34x (Retail: 71.65x, QIB: 16.79x, NII: 110.60x). You can track live multiples directly on our dedicated subscription page.
The basis of allotment will be published on the official registrar portal (Link Intime India Private Ltd (MUFG)) and the BSE status verification website on or around 2025-09-15. Investors can verify status using PAN card or application number.
Jay Ambe Supermarkets Limited shares are scheduled to list on BSE on 2025-09-17.