
Marketing & Services · NSE
Incorporated in July 2009, Cash Ur Drive Marketing Limited is an outdoor advertising company specializing in vehicle wrap advertising, using mobile billboards to create impactful branding across multiple Indian cities. The company offers a comprehensive 360-degree marketing solution encompassing transit media, digital wall paintings, and event promotions. As an out-of-home (OOH) advertising firm, it provides a wide range of services including transit, outdoor, print, and digital media, helping clients effectively reach their target audiences. Its offerings include bus branding, auto hood advertisements, billboard campaigns, and other outdoor media solutions. Additionally, the company advertises electric vehicles and charging stations, tapping into the growing EV industry. With branches located in Chandigarh, Lucknow, Mumbai, and Noida, the company delivers services such as cab branding, in-cab ads, cab and taxi wraps, auto branding, billboard and hoarding placements, digital wall painting, and free-standing panels. It also conducts integrated campaigns across outdoor, digital, and point-of-sale media, along with print advertisements in newspapers, magazines, and trade journals to target both broad and niche segments. As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Price Band
₹123 – ₹130
Issue Size
₹60.79 Cr
Lot Size
1000 shares
GMP
+30.8%
Est. Listing
₹170
at current GMP
Subscribed
81.95x
overall
Open
31 Jul 2025
Close
4 Aug 2025
Allotment
5 Aug 2025
Refund
6 Aug 2025
Demat Credit
7 Aug 2025
Listing
7 Aug 2025
Overall Subscription
81.95x
Total Demand
QIB Multiplier
76.19x
Institutions & Funds
NII / HNI
135.23x
High Net-Worth
Retail (RII)
62.43x
Individual Bidders
Live bidding breakdown by institutional, non-institutional, and retail investors
| Category | Shares Offered | Shares Applied / Bid | Times Subscribed |
|---|---|---|---|
| QIB | 882,000 | 67,202,000 | 76.19x |
| NIB | 663,000 | 89,657,000 | 135.23x |
| HNIs(10L +) | 444,000 | 71,224,000 | 160.41x |
| HNIs (2-10L) | 219,000 | 18,433,000 | 84.17x |
| RETAIL | 1,550,000 | 96,764,000 | 62.43x |
| Total | 3,758,000 | 343,280,000 | 81.95x |
Total unique applications received across retail and HNI tranches
| Category | Applications Reserved | Applications Received | Times Subscribed |
|---|---|---|---|
| HNIs (10L+) | 148 | 8,605 | 58.14x |
| HNIs (3-10L) | 73 | 5,800 | 79.45x |
| RETAIL | 775 | 48,382 | 62.43x |
| Total Applications | 996 | 62,787 | 63.04x |
Track continuous institutional and retail bidding order books for all active issues on the ipo live subscription feed.
Cash Ur Drive Marketing Limited is bringing an initial public offering (IPO) in the Marketing & Services sector with an aggregate issue size of ₹60.79 Crores. The shares are offered at a price band of ₹123 to ₹130 per equity share on NSE. Currently, grey market participants and retail investors are watching the bidding trend, premium movement, and anchor book demand with keen interest.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1000 shares (approx. ₹1,30,000 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Bigshare Services Private Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2025-08-07, while un-allotted funds or UPI block mandates will be released on 2025-08-06.
The latest Grey Market Premium (GMP) for Cash Ur Drive Marketing Limited IPO is ₹40 per equity share. Based on the upper price band of ₹123 to ₹130 per equity share, the estimated listing price is ₹170 (+30.8% expected listing gain).
With a lot size of 1000 shares and current GMP of ₹40, the expected profit per application lot is approx ₹40,000 (+30.8% gain). Minimum application cost is approx ₹1,30,000.
The Cash Ur Drive Marketing Limited IPO aggregate issue size is ₹60.79 Crores with an equity price band set at ₹123 to ₹130 per equity share. The retail lot size is 1000 shares requiring a minimum capital outlay of approx. ₹1,30,000.
Live subscription figures are compiled real-time from the NSE and BSE bidding engines. Currently, overall subscription is 81.95x (Retail: 62.43x, QIB: 76.19x, NII: 135.23x). You can track live multiples directly on our dedicated subscription page.
The basis of allotment will be published on the official registrar portal (Bigshare Services Private Limited) and the BSE status verification website on or around 2025-08-05. Investors can verify status using PAN card or application number.
Cash Ur Drive Marketing Limited shares are scheduled to list on NSE on 2025-08-07.