Novus Loyalty Limited
ListedSMEInformation Technology · BSE
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries such as fintech, e-commerce, software, banking, FMCG, and real estate through a modern and flexible loyalty platform built with advanced technology. The company offers customizable and ready-to-use program models including point-based rewards, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital vouchers, which can be easily integrated with existing systems and operate across web platforms, mobile apps, and physical stores to deliver a seamless customer experience. Novus Loyalty provides both on-premises solutions, installed on a client’s servers or private cloud for greater data control, and SaaS-based cloud solutions that are easy to deploy and scalable, supported by AI-powered analytics for better customer insights. The company serves clients across several Indian states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, while also operating internationally in markets including the UAE, USA, Australia, and Puerto Rico, and as of January 31, 2026, it had around 50 employees.
Price Band
₹139 – ₹146
Issue Size
₹412.00 L Cr
Lot Size
1000 shares
GMP
—
Est. Listing
₹146
at current GMP
Subscribed
1.55x
overall
Open
17 Mar 2026
Close
20 Mar 2026
Allotment
23 Mar 2026
Refund
24 Mar 2026
Demat Credit
25 Mar 2026
Listing
25 Mar 2026
Last updated 6 months ago
Live Grey Market Premium
Novus Loyalty Limited GMP Today
Last updated: 4 Apr 2026
Current Premium
₹00.0%
Issue Price (Upper)
₹146
Band: ₹139 – ₹146
Estimated Listing Price
₹146
Upper price + GMP
Lot Size
1000 shares
Min investment ₹1,46,000
Estimated Profit / Lot
₹0
1000 × ₹0
Novus Loyalty Limited GMP Historical Trend
GMP History
Grey Market Premium trend
—
▲ 0 today
Updated 1 minute ago
Estimated Listing Price
| Date | GMP (₹) | GMP % | Est. Listing |
|---|---|---|---|
| 28 Sep 2026 | — | 0.0% | ₹146 |
| 26 Sep 2026 | — | 0.0% | ₹146 |
| 25 Sep 2026 | — | 0.0% | ₹146 |
GMP is unofficial market data. Not a guarantee of listing performance.
About Novus Loyalty Limited Public Issue & Market Profile
Novus Loyalty Limited is bringing an initial public offering (IPO) in the Information Technology sector with an aggregate issue size of ₹41,20,000 Crores. The shares are offered at a price band of ₹139 to ₹146 per equity share on BSE. Currently, traders and retail applicants are calculating expected listing gains and break-even points based on unofficial grey market quotations.
Public Issue & Pricing Context:
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1000 shares (approx. ₹1,46,000 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Basis of Allotment & Listing Timeline:
Allotment reconciliation will be managed by Kfin Technologies Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2026-03-25, while un-allotted funds or UPI block mandates will be released on 2026-03-24.
Frequently Asked Questions
What is Novus Loyalty Limited IPO GMP today?
The latest grey market premium for Novus Loyalty Limited IPO is ₹0, which indicates an expected listing price of ₹146.
What does Kostak Rate and Sauda mean in IPO GMP?
Kostak rate is the profit amount an investor earns by selling their entire IPO application in the grey market before allotment is finalized.
Is Grey Market Premium officially recognized?
No. GMP is an unofficial indicator discovered between dealers outside of SEBI-regulated exchanges. Actual listing price is determined by demand-supply discovery on NSE/BSE during the pre-open auction.