
Information Technology · BSE
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries such as fintech, e-commerce, software, banking, FMCG, and real estate through a modern and flexible loyalty platform built with advanced technology. The company offers customizable and ready-to-use program models including point-based rewards, event-triggered campaigns, cashback programs, purchase-linked promotions, and digital vouchers, which can be easily integrated with existing systems and operate across web platforms, mobile apps, and physical stores to deliver a seamless customer experience. Novus Loyalty provides both on-premises solutions, installed on a client’s servers or private cloud for greater data control, and SaaS-based cloud solutions that are easy to deploy and scalable, supported by AI-powered analytics for better customer insights. The company serves clients across several Indian states such as Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, while also operating internationally in markets including the UAE, USA, Australia, and Puerto Rico, and as of January 31, 2026, it had around 50 employees.
Price Band
₹139 – ₹146
Issue Size
₹412.00 L Cr
Lot Size
1000 shares
GMP
Est. Listing
₹146
at current GMP
Subscribed
1.55x
overall
Open
17 Mar 2026
Close
20 Mar 2026
Allotment
23 Mar 2026
Refund
24 Mar 2026
Demat Credit
25 Mar 2026
Listing
25 Mar 2026
Designated Registrar: Kfin Technologies Limited
Allotment Date
23 Mar 2026
Basis finalization
Refunds Initiate
24 Mar 2026
Mandate release
Demat Credit
25 Mar 2026
Shares in demat
Listing Debut
25 Mar 2026
Trading begins
Novus Loyalty Limited is bringing an initial public offering (IPO) in the Information Technology sector with an aggregate issue size of ₹41,20,000 Crores. The shares are offered at a price band of ₹139 to ₹146 per equity share on BSE. Currently, traders and retail applicants are calculating expected listing gains and break-even points based on unofficial grey market quotations.
Prospective investors can apply in the retail quota with a minimum of 1 lot comprising 1000 shares (approx. ₹1,46,000 minimum investment). High net-worth individuals (HNI/NII) can bid in the sHNI (₹2 Lakh to ₹10 Lakh) or bHNI (above ₹10 Lakh) categories for enhanced quota allocation.
Allotment reconciliation will be managed by Kfin Technologies Limited. Eligible allottees will receive credit of equity shares into their Demat accounts by 2026-03-25, while un-allotted funds or UPI block mandates will be released on 2026-03-24.
Allotment records are updated in batches. If the status is not yet available, please wait a few hours until the basis of allotment is fully finalized.
Since funds are blocked under ASBA/UPI, the bank will automatically release the blocked hold on your funds upon receipt of revocation instructions from the sponsor bank.